LFBE Launches “Ride Hydrated” CSR Campaign to Support Delivery Riders This Summer

The League of Food and Beverage Entrepreneurs (LFBE), a subcommittee of the Philippine Business Council – Dubai and Northern Emirates (PBC-DNE), has launched the Ride Hydrated: LFBE Rider Care Drive, a 30-day corporate social responsibility campaign taking place throughout July 2026.

The initiative provides free bottled water to delivery riders visiting participating LFBE member establishments. With riders regularly exposed to extreme summer temperatures while keeping the UAE’s food delivery sector moving, the campaign aims to promote hydration, appreciation and community care.

Ride Hydrated reflects LFBE’s commitment to using its collective business network to create a meaningful social impact. Through the cooperation of participating Filipino-owned brands, the project recognises the important contribution of delivery riders and provides them with a simple but essential form of support during the hottest period of the year.

Participating brands include:

• Cuisinerong Pinoy Restaurant

• Agemono Express Restaurant

• Naderang

• Desert Wok

• Panadero Pastry Shop – Salah Al Din Branch

• AffordaCup

• Bawangong

• Jaiko Taho

• Bravo Cakes

• Elena’s Pansit Batil Patong

  
  

Through this initiative, LFBE encourages businesses and communities to demonstrate that even small acts of kindness can make a meaningful difference.

For the riders who keep our food moving—this one is for you.