HIRAYA 2026: A Celebration of Filipino Flavour, Creativity and Community

What a night to remember! LFBE’s World Food Day Celebration 2026, “HIRAYA: A Taste of Creativity,” brought together food entrepreneurs, distinguished guests and friends on 16 October 2026 at Radisson Blu Hotel Dubai Waterfront for an evening of delicious discoveries, inspiring conversations and Filipino pride.
Now in its third year, the celebration showcased the creativity and dedication of our LFBE community. Guests enjoyed the food and presentations prepared by our participating brands, with every entry reflecting the effort, imagination and heart behind their businesses.
We extend our heartfelt thanks to H.E. Ambassador Alfonso Ver, Consul Paola Belle D. Ebora, PBC-DNE Chairwoman Asiyah Monjardin, and all PBC Board Members for joining us and celebrating Filipino entrepreneurship. Our sincere appreciation also goes to Mr. Joel Torre, who made time to be part of this special occasion.
To our distinguished judges, thank you for generously sharing your time, expertise and thoughtful feedback:
Chef Francis Diesto Danganan
Chef Serge Vandenberge
Chef Apol Nolasco
Dr. Chef Mohamad El Sabbagh
Your participation made this showcase even more meaningful for our competing brands.
🏆 Congratulations to our winners!
Most Innovative Brand 2026
Grand Winner — Panadero
1st Runner-Up — Bawangong Avenue
2nd Runner-Up — Cuisinerong Pinoy
People’s Choice Award 2026
Cuisinerong Pinoy
To every competitor, congratulations on a wonderful showcase! Thank you for the hours of preparation, the care in every serving, and the creativity you shared with us. You gave our guests so much to enjoy and reminded us how much talent there is within our community.
Our warmest thanks to our sponsors—Affordacup, Panadero, Agemono, Off The Hook, Zutto Suki, Chinese Star, Paluto Restaurant, and Pinas Group of Companies—whose generosity helped make this celebration possible.
We also thank our media partners, The Filipino Global Magazine, The Filipino Times and Expat Media, and our exclusive influencers, Sheralyn Reyes (IzzyZion Vlog), Team Cruizine and Michael Banua, for helping share our community’s stories.
To our hosts, Randy Lamsen and Alma Sioco, thank you for bringing warmth and energy to the evening. To our LFBE officers, members, event team and everyone working behind the scenes, thank you for the time and effort you gave to bring HIRAYA to life.
And to every attendee, family member and friend—thank you for coming, tasting, cheering and celebrating with us. Your presence made the evening special.
HIRAYA reminded us of what we can achieve when creativity is shared and a community comes together. Here’s to more opportunities, stronger friendships and Filipino food businesses growing together.
Maraming salamat, and congratulations to the entire LFBE community! 💛
#HIRAYA2026 #ATasteOfCreativity #LFBE #WorldFoodDay2026 #PBCDNE #FilipinoFood #FilipinoEntrepreneurs





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